Caran d’Ache is the pen name by which Russian-born French illustrator, Emmanuel Poiré, achieved worldwide renown in the 19th century and after whom the company is named. ‘Caran d'Ache’ comes from the Russian word karandash (карандаш), meaning pencil. His facial hair is the inspiration behind my concept of the Caran d’Ache moustache - the pencil moustache. #mousd’ache