I wanted a simple but striking logo.
I undertake a lot of research at the beginning of each of my projects (and this one was no different) with the hope of finding the simplest solution.
I think that my personal branding reflects how I work. I have not made anything up, or over complicated anything, I have just simply played on the truth - and by that I just mean that I have reworked my initials SMM into something more attractive.
